In 1995 a group of creative and business minded entrepreneurs came together to create a company based on the new and growing trend of multimedia.  Today, we continue to thrive with a dedicated team of creative and business professionals. Our Executive Leadership team brings over 60 years of collective experience ripe with passion and energy. With diverse backgrounds in business, creativity, technology, video production, and website design, our leadership team remains constant – the same formula that continues to attract the world’s leading companies to our innovative firm.


Website Designers, Video Production, Corporate Communications

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Jim Cossetta CEO

Chief Executive Officer

With over 20 years experience in interactive marketing, e-learning and communication strategies, Jim directs the vision of 4What’s core products and services by identifying business needs, forming partnerships and establishing channels that encourage 4What’s growth.

An established entrepreneur and co-founder of 4What, Cossetta has worked with start-ups to Fortune 500 firms worldwide incorporating 4What’s innovative marketing, training, and communication solutions to improve the way those companies do business. Cossetta’s ability to identify business opportunities, and successfully implement usable technologies throughout a company’s entire business life cycle, has uniquely positioned 4What as the industry’s leading provider of innovative business solutions that generate a true and measurable return on investment.

Website Designers, Video Production, Corporate Communications

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Reid Atwood CCO

Chief Creative Officer

Reid Atwood is a creative marketing, design and advertising specialist with over of 20 years experience working with companies ranging from start-up, SMB and Fortune 500. Atwood co-founded 4What Interactive in 1995 with a vision of delivering cutting-edge business solutions through the unique combination of video, graphics and interactivity.

Atwood leads a creative team at 4What that has been recognized in the industry with numerous national awards. Atwood’s unique approach to each 4What solution is focused on exceeding the client’s expectations and creating a solution that builds long-term success. As a result, he has driven 4What’s creative reputation in the industry, securing long-term business relationships with some of the industry’s leading corporations.


Naples Video Producer, Video Production, Corporate Communications

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Wade Mastro COO

Chief Operating Officer

Wade Mastro has over 20 years of experience as a videographer, director, editor and producer of interactive media. Mastro co-founded 4What Interactive in 1995 as the firm’s videographer and quickly helped establish 4What as a leading provider of video-enhanced media in the marketing and training industry.

Mastro leads a digital production team that continues to push the limits of technology by creating innovative solutions that are easy to use and enhanced with video content – providing a personalized approach. Mastro is also responsible for managing 4What’s state-of-the-art “green screen” video studio and project management team. Prior to 4What, Mastro worked as a Video Producer / Director of training programs for Mosby Lifeline, an industry leading Medical Publishing Company.


Want to Connect With 4What?

If you are interested in finding out more about Naples video production, Naples website design and programming or any of our corporate communication tools. Connect with 4What by calling 1-888-464-9428 to setup a time for a capabilities overview and personal online demo of our solutions.

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