Lunch & Learn Teaches Online Marketing Secrets

February 22, 2013 – Recently, 4What Interactive joined forces with Melanie Bocock of Integrity NETWorx to host a complimentary working luncheon at their north Naples facility. The gathering of local executives is the first in a series of educational “Lunch & Learn” seminars provided to area businesses at no charge.

“Our goal is to help small business owners understand the world of online marketing,” said Wade Mastro of 4What. “Small business owners and employees often have to wear many hats when running their companies. We’d like to de-mystify this one area for them.”

The premiere Lunch & Learn event gave attendees an overview of how to attract more customers through marketing on websites, social media, and other online content.

“We titled this one Content is King,” said Bocock, “because good ideas and useful editorial content is key in attracting people to your online presence. Between websites, social sites like Twitter and Facebook, Google advertising, etc., there are numerous choices out there. We

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show businesses how these online options work and ways to tie them all together efficiently.”

The idea to host the seminars grew out of a desire by the business community to know more. The luncheons are limited to a small group so learning occurs in a more intimate setting.

“Online marketing is here to stay,” said Mastro. “The businesses that embrace this will have advantages over those that don’t. They’re the ones we want to help.”

During the overview, Mastro outlined how video can be used as a very effective tool to position a company in unique ways. Future Lunch & Learns will examine individual online marketing areas more closely and give nuts and bolts type information to help businesses create a viable online presence.

The Lunch & Learn seminars occur at 4What’s north Naples campus every other month. Attendance is open to the public, but space is limited. If you are interested in learning more about online marketing, please contact us for a reservation.

 

For further information contact:

Wade Mastro. 4What, LLC, 239-495-3010 www.4what.com

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