4What Interactive completes new Southwest Florida International Airport Web site
November 24, 2008

NAPLES, Florida – 4What Interactive, an internationally recognized new media developer, announced the launch of Southwest Florida International Airport (www.flylcpa.com) and Page Field General Aviation Airport (www.flyfmy.com) new Web sites for the Lee County Port Authority (LCPA).

“We delivered a fresh, updated look and feel, as well as a Web site that is extremely easy to navigate, enabling users to accomplish their goals quickly and easily,” says 4What Senior Project Manager Liz Carroll.  

With one click, visitors can check arriving and departing flights at Southwest Florida International Airport, find information on airport parking and ground transportation or get driving directions. New features include a live weather feed, international easy-to-read icons, sleek banners highlighting new service from airline partners and many more small touches that make the Web site a great customer experience.

“The new design will make it easier for our passengers to find the information they need in a user-friendly way,” says Victoria Moreland, department director of public relations for the Lee County Port Authority.  “The Web site features rotating images on the home page that capture the best of the airport’s architecture and environment combined with pictures reflecting the distinct beauty of the region we serve. A plus for us behind-the-scenes is that 4What customized their powerful content management system to ensure that the site is easy for Port Authority staff to update.”

Additionally, 4What created a new Wi-Fi home page, which visitors see while connecting to free wireless Internet throughout the airport.

About 4What Interactive

4What Interactive is a multimedia-based marketing, e-learning, and product development firm.  Founded in 1995, 4What‘s unique combination of video, flash production and web programming has helped 4What established long-term relationships with Fortune 500 firms worldwide including Cisco, Discover Card and Merrill Lynch. In 2001, 4What launched its first product line focused on end-user product training.  The VoIPTrainer is an interactive-based training and support solution created for end-users of Cisco Unified Communications.  The growth and success of this product line, has helped 4What establish an international reseller channel that features AT&T, IBM, and British Telecom. 4What’s Naples-based studio is home to a state-of-the-art video production studio, and a talented staff of creative professionals that handle projects from concept to creation.  For additional information on 4What, please visit www.4what.com or call 888-Go-4What (464-9428).

About LCPA

The Lee County Port Authority operates Southwest Florida International Airport and Page Field General Aviation Airport. The Port Authority is operated under the supervision of the Lee County Board of County Commissioners and a board-appointed Airports Special Management Committee. The airports operate as an enterprise fund, totally supported by revenue generated from their operations. No ad valorem (property) tax dollars are used in airport operation or expansion. For more information, visit www.flylcpa.com or www.flyfmy.com. 

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