4What recognized as Business of the Month

4What Interactive Recognized as Collier CountyBusiness of the Month

Naples, Florida (April 28, 2010) – The Economic Development Council of Collier County (EDC) in partnership with the Board of Collier County Commissioners (BCC) recognized 4What Interactive as Collier County’s Business of the Month for April 2010. The recognition took place during the BCC meeting yesterday with an official Proclamation.

The Business of the Month program, envisioned by Collier County Commissioner Fred Coyle, recognizes local businesses that utilize and implement the use of innovation and entrepreneurship and honors the contributions those businesses make toward a more diversified economy in Collier County. The program provides joint recognition by the Public/Private Partnership for Economic Diversification between the EDC and the BCC.

Commissioner Coyle presented a certificate of appreciation to Mr. Reid Atwood, Chief Creative Officer, and Mr. Wade Mastro, Chief Operating Officer of 4What Interactive. “We are delighted to honor 4What Interactive for the many contributions they make to the community,” Coyle said. “By highlighting the diversity of innovative businesses within Collier County and demonstrating success stories, other CEOs may be encouraged to expand or relocate to Collier County.”

Based in Naples, 4What Interactive is a

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multimedia firm that specializes in the creation of E-Marketing and E-Learning solutions. Founded in 1995, 4What was created by four local Naples residents who have successfully grown the company into an internationally recognized creative team with clients that include Bank of America, Cisco and Discover Card. Powered by 4What’s unique web-video approach, called WIDEO, 4What continues to reinvent how video is being utilized in the marketplace, from video enhanced emails and websites to video enhanced mobile devices and documents.

Since 4What’s inception, the company’s involvement in the community and with special causes has been a top priority. 4What’s social involvement includes participation in the Economic Development Council and various local Chambers of Commerce as well as Habitat for Humanity, Charity for Change, the Naples International Film Festival, the Imagine Solutions Social Entrepreneur Group and the Love-A-Child Foundation.

This Business of the Month program is the first official joint tribute to local business by the Public/Private Partnership formed between the Economic Development Council and Board of Collier County Commissioners in 1997. So far, four local companies have been recognized under this program – 4What Interactive, Pelican Wire Company, INgage Networks, formerly known as Neighborhood America, and Thomas Riley Artisans’ Guild.

The Business of the Month program highlights an individual CEO and their company on the fourth Tuesday of each month at a regular meeting of the BCC. Companies receive a certificate of achievement and an opportunity to provide a brief presentation on

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their innovative technologies, growth of the organization, potential future growth, and how their company or organization has helped to advance their industry and the community.

For further information on the Business of the Month program or the many advantages to locating or expanding a business in Collier County, call the Economic Development Council of Collier County at (239)263-8989 or visit online at www.eNaplesFlorida.com.


Founded in 1976, the Economic Development Council of Collier County (EDC) is a private, not-for-profit corporation with a mission to diversify the economy and create high wage jobs. The EDC, through a Public/Private Partnership for Economic Diversification, created in 1997 with the Board of Collier County Commissioners has developed a five-year strategic plan focused on innovation and entrepreneurship. The 2010-2015 Economy by Design plan includes five key strategic elements: Business Expansion & Attraction; Economic Gardening; Project Innovation; Regional Branding & Marketing; and Investor Relations. All of these elements combine to create a business-friendly environment that focuses on a strong entrepreneurial support system that will grow a world class vibrant economy.

For additional information contact:
Kristi Bartlett, Communications & External Relations Manager
Economic Development Council of Collier County
(239) 263-8989 ext. 113 . Kristi@eNaplesFlorida.com