4What helps Akkadian Labs win first place at Cisco competition

November 26, 2013 – Imagine knowing the perfect thing to say to someone on the other side of a difficult business conversation. Akkadian Labs, A New York City based software company, has developed an application for Cisco video phones and other Cisco collaboration technologies to help do just that.

“Their software is called MindFrame,” says Wade Mastro, COO of 4What Interactive in Naples, FL. “MindFrame delivers key content to a user before, during, and after, voice, video and messaging interactions. It enhances communication by putting users into the right frame of mind during any conversation

Akkadian Labs, hired 4What to produce a video highlighting their new software and its capabilities. The intended audience was a panel of judges at Cisco’s annual Collaboration Summit in October, 2013. MindFrame was awarded “Best Overall Application” at the event.

“4What’s video allowed Akkadian Labs to truly display the benefit of our software in a succinct, professional, and engaging manner,” says David Distenfield, Director of  Director of Software Sales for Akkadian Labs. “The 4What team is diligent and creative with a sharp eye for delivering video content that stands out from the crowd. Their input and experience made a significant impact on our presentation. It was awesome.”

MindFrame will enrich communication experiences for every-day business users and improve retention rates of key messaging, professional development and other types of content.


For further information contact:     Wade Mastro. 4What, LLC, 239-495-3010                  www.4what.com