4What Applies Latest Website Technology

August 7, 2013 – More people surf the web on mobile devices than ever before. And, that number is growing. But, many websites do not resize to fit the smaller devices like smart phones and iPads, leaving the page text and images small and hard to read without zooming in. In most cases this results with

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viewers simply moving on to a different website that does resize and fit the contents to their viewing device.

4What Interactive, a Naples, FL based firm, has been helping these companies make their online content mobile and tablet friendly by using a new technology known as responsive websites.

“Responsive website design automatically resizes the website and text content to fit the screen size it is being viewed on, in return making the text on these smaller phone and tablet devices,” says Wade Mastro, 4What COO. “Of course, the technology can be used in the design of a new website as well.”

Recently, 4What has assisted several businesses deploy this new technology to their websites. Since responsive sites are easier to read, with less panning, resizing, and scrolling these companies are noticing increased internet traffic.

“The Miromar Outlets website that 4What created for us is not only one of the best websites online, but it is one of the easiest to navigate,” says Andrew Alvarez, Internet Systems Manager of Miromar Development Corp. “As more of our customers are using mobile devices to browse the internet, it is critical to have a mobile presence. The responsive websites allow us the ability to provide our customers with the best user experience possible.”

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“At 4What we focus on giving our clients a competitive edge,” says Mastro. “The number of websites out there that need this technology increased. It’s critical that companies do all they can to make sure online visitors view their site once they discover it. The more time they spend on our site, the more likely they are to

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4What Interactive, established in 1995, provides services that cover the entire spectrum of web development including databases, online applications, web video production, search engine presence, social media, and e-commerce.

“And, we always keep one finger on the pulse of the internet to find the next big thing,” adds Mastro.


For further information contact:

Wade Mastro. 4What, LLC, 239-495-3010 www.4what.com