Look around and observe people in any public place and there’s a good chance you’ll see someone browsing the web on a smartphone such as iPhone. One fifth of Americans access the the internet through mobile devices each day and that number is on the rise.
There are a number of advantages worth considering when considering a mobile web site.
Improved Mobile User Experience
Mobile websites are specifically designed for handheld devices – nobody wants to browse a desktop website on their smartphone! Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts.
Faster Download Speed when viewing from Mobile Device
Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.
Engagement and Context
A mobile website allows you to immediately engage users with mobile-specific features such as click-to-call, mapping functions. Furthermore, if you’re a local business mobile is particularly significant as more and more visitors will find your site through location-aware technology that connects users to your website when they are in immediate geographic proximity.
Improved Search Engine Rankings / Performance
A mobile website improves search engine rankings on mobile-friendly search engines such as Google, and also allows placement in a growing number of mobile and local directories.
A mobile website immediately helps you stand out and presents a positive, contemporary identity for your organization. A mobile-optimized website makes a positive statement and positive results immediately.
Portability and Connectivity
A mobile website is also optimized in most cases for iPad devices. This provides an opportunity to connect with specific audiences in a way that is optimized for the user viewing the site at the time.
A well designed mobile website puts you in a better position than your competitors. If your website doesn’t look good on a smartphone users will move on to another website that is optimized for a mobile device. A mobile website ensures that you capture your visitors attention while you have it.
Linking from QR Codes
Mobile devices are unique in their ability to take advantage of new marketing techniques such as QR codes. QR codes are displayed in print and when scanned with a smartphone it automatically launches a specific website URL or SMS message. This means that your advertisements, brochures, or posters can contain QR codes that will direct users to a specific mobile landing page that has much more information and interactivity than can be printed on the page or ad.
More Flexible and Cost-Effective Than App Development
There are some applications that are better-suited to an app format, and often it makes sense to have both an app and a mobile website. But for a well-rounded mobile presence a mobile-optimized website is generally a practical and effective first step. A mobile website is always available on all smartphones an app requires users to download the app before it can be accessed. Learn more about mobile websites vs. mobile apps.
New Advertising Opportunities
Mobile advertising is growing at a rapid pace and presents many new opportunities for instantly reaching target audiences with precision. A cell phone is in most cases is never left behind and is within reach 24 hours a day. Do you have a promotion, sale or special you want to offer to generate immediate traffic or business? Mabile marketing can do just that. Contact 4What to discuss mobile marketing as a part of your marketing strategy?
The mobile web is no longer a concept – it’s a mainstream reality that will impact any organization that aims to communicate with target audiences online. Mobile phones have already outsold PCs and are becoming the most common Web access device worldwide. The responsibility is now to get a mobile website presence to appeal to the mobile market and generate new business.
If you’d like to learn more about developing a mobile-friendly website for your organization, please complete the inquiry form below, or contact us for a free consultation. We’ll be happy to learn more about your needs and offer recommendations.