How 4What contributed to T-Mobile’s 1st place award in the Elearning! Magazine, Learning! 100 Awards.

How 4What contributed to T-Mobile’s 1st place award in the Elearning! Magazine, Learning! 100 Awards.

The sales transformation journey with T-Mobile’s vision, Baker Communications (BCI) coaching and sales transformation strategies, and 4What’s eLearning solutions has pushed T-Mobile to earn the #1 spot in the 2017 Learning! 100 Awards.

T-Mobile leadership found the telesales team was performing and meeting it’s revenue targets, the organization was highly fragmented, with call centers each using different processes, tools, management models and training approaches. Knowing this wasn’t a sustainable result, the team called on our partner BCI to implement proven strategies and tools in six call centers and 1,200 telesales agents.

As the pilot program launched and show signs of success it quickly grew to include all call centers. A comprehensive and highly customized sales training curriculum, internal campaign and rollout introduced a new internal brand designed to empower the agents called “Unleash, Empower, Excel” (UEE).  4What worked on elements that aligned with T-Mobile’s corporate brand, and the result was cultural movement that connected with agents.

The teams worked together to build a series of e-learning modules, on-site and virtual learning classes, coaching modules, reinforcement e-learning solutions, multimedia solutions, promotions and more. The goal was cultural change, excitement and a focus on working cohesively as one unified T-Mobile to deliver an outstanding customer experience.

Over the course of the learning journey, 4What visited many call centers, created collateral and signage, filmed leadership and staff, and created a b-roll library of agents used in live events, training and team building.

The journey for 4What was completed with a series of Captivate eLearning modules loaded into their LMS. Knowledge checks were incorporated to help engage the user and gauge retention.

The results of the new “Unleash, Empower, Excel” sales transformation were successful and resulted in new engagements that are currently in progress.


4What is part of the Baker Communications family of companies that offers sales transformation strategies, change management strategies, custom eLearning, training and coaching to maximize the performance of organizations worldwide. For more information or to integrate a transformation strategy into your organization please call 1-888-464-9428 ext.101.

About 4What

4What is a global IT training and technology company. Since 1995, 4What has been developing eLearning to help maximize the performance of organizations with a blend of video, technology and innovative strategies and tools.

Solutions Overview

– Custom eLearning development for IT training

– Salesforce CRM eLearning library & custom training development

– Oracle Sales Cloud CRM eLearning library & custom training development

– Unified Communications training library & custom development

Contact Us

4What LLC

Toll Free 1-888-464-9428
Local 239-464-9428

– eLearning Solutions Ext. 101
– Corporate Solutions Ext. 101
– Video Solutions – Ext. 102
– Web Development Ext. 102
– End User University Sales Ext. 105
– End User University Support Ext. 115